Hello, I'm Luke.

I’m a strategy-driven creative shaping how brands communicate and connect. With a foundation in design and focus on storytelling, I transform ideas into rich visual narratives that help brands grow and evolve authentically.

Pure Bred Provisions Campaign
Pure Bred Provisions was a digital campaign by Pure Bred, a partnership between American chef and restaurateur Thomas Keller and Elysian Fields Farms. Known for its high-quality, sustainably raised lamb, Pure Bred is dedicated to delivering premium, pasture-raised lamb products that highlight the best in flavor and quality.
Art Direction
Campaign Development
C-Presto Brand Identity
C-Presto, formerly known as Dal Forno, is a virtual restaurant based in North Huntingdon, Pennsylvania. It offers an elevated casual menu with artisanal wood-fired pizzas, handhelds, salads, and pasta dishes made with its own Fede Pasta brand. Delivering fresh, authentic Italian cuisine through popular food delivery apps like DoorDash, Grub Hub, and Uber Eats, C-Presto brings the comfort of traditional, home-cooked meals straight to customers' homes.
Brand Identity
AllHeart Digital Campaign
AllHeart ​​​​​​​wanted to reintroduce itself during National Nurses Week, a moment to celebrate the people behind the brand and reignite its presence on social media. With its eye on competing brands, it saw an opportunity to modernize its voice and create a stronger sense of community. The goal was to move away from a “just posting to post” approach and toward a feed that felt intentional and elevated.
Art Direction
Campaign Development
Zoetis Personalized Email Journey
Zoetis receives nearly a million new contacts each year through Adopt a Pet, but the existing email journey was generic, visually outdated, and disconnected from the emotional moment of adoption. With no reliable segmentation data and a mix of competing brand elements, the experience wasn’t serving new pet parents or the business as well as it could.
Art Direction
Interaction Design
Derived Pilates Brand Identity
Derived Pilates transformed from in-person classes to online sessions to meet the evolving needs of its clients. Weekly live-streamed classes have allowed the studio to cater to various fitness levels and extend to virtual personal coaching.
Brand Identity
Good Trouble Makers Brand Identity
Good Trouble Makers is a pioneering creative collective based in Los Angeles, highlighting BIPOC and plural-sexual artists. Emphasizing joy, celebration, and transformative artistry, they use movement and multi-disciplinary collaboration to craft unique performances. Their work confronts societal truths through rebellious art, aiming to stir the spirit, activate the body, and challenge the mind. Known for their good-intentioned mischief, Good Trouble Makers blends creativity with activism to create spaces for healing and reflection.
Brand Identity