About this Project
Mini Social Media Campaign // 2022
Founded by retail experts with a desire to serve nurses, allheart has stood the test of time for over 25 years, as the nation’s leading online supplier of medical apparel, footwear, accessories, and personal diagnostic equipment. By creating partnerships with premier brands and developing their own private labels, allheart continues to pave the way forward with an unprecedented shopping experience for medical professionals. From their humble beginnings of packing orders by hand and taking meetings at the kitchen table, the allheart family remains inspired by their passion for what they do and who they serve.
Allheart asked me to create social content in celebration of Nurses Week that would not only align with their brand but also transform and contemporize their social identity while keeping best practices in mind. This project was intended to inform the brand's social media content for future posts and campaigns in order to reinvent its presence on social platforms.