The Fashion Shop Brand Identity

A beloved boutique in Pennsylvania, The Fashion Shop is celebrated for its high-quality clothing, accessories, and novelty items. Its diverse selection of casual and formal pieces attracts eager fashion lovers to explore a blend of local and name-brand items all season long.

Brand Identity

I designed a custom serif logotype for The Fashion Shop that combines elegant, refined letterforms with a blend of delicate accents and bold strokes. This balance creates a modern and sophisticated look, enhancing the brand's upscale feel while maintaining a contemporary elegance.