Following the success of Unleash Your Summer, I led art direction and design for Zoetis Petcare’s Safe & Sun-Soaked campaign with Allivet—a seasonal experience that celebrated the connection between pets and their owners under the summer sun. I established the visual direction, crafted the campaign title and tagline, and designed a landing page that told a story through light, color, and composition. From curated imagery and custom retouching to thoughtful layout and messaging, the design blended editorial warmth with clarity of purpose, guiding pet owners through seasonal care, featured products, and a sweepstakes that embodied the joy of a summer well spent with their pets
