Building a Fitness Brand for Derived Pilates​​​​​​​
A flexible brand identity supporting Derived Pilates as it expanded from in-person instruction into weekly livestreamed classes. 
Role: Principal Designer
Brand: Derived Pilates
Above: Old Derived Pilates logo
About the Brand
Derived Pilates is a virtual Pilates studio that offers group sessions, personalized coaching, and specialty classes for those with specific needs. With a focus on building strength and consistency, the brand provides targeted training through accessible live-streamed sessions.

About the Project​​​​​​​
Derived Pilates asked me to redesign their outdated logo to appeal to a modern fitness audience. The cursive font was difficult to read, and the lotus flower design was overused and often appeared in auto-generated logos online. For an emerging brand, we couldn't afford for Derived Pilates to be mistaken or overlooked. To refresh the logo, I added lotus petals to the letter "D" and introduced directional elements to emphasize the dynamic movement of Pilates. The new logo pairs with an elegant serif font and works perfectly across various media and sizes.
Above: D letterform exploration
Above: Final logomark shown with grid and outlines
Explore More of My Work
"Pure Bred Provisions" DTC Campaign
Integrated Campaign
Art Direction, Principal Design
Frontgate Brand Marketing Campaigns
Integrated Campaign
Art Direction, Principal Design
C-Presto Brand Identity
Brand Identity
Principal Design
"All Heart, Every Shift" Digital Campaign
Campaign
Art Direction, Principal Design
Good Trouble Makers Brand Identity
Brand Identity
Art Direction, Principal Design
Optimizing the Shopping Experience for Pure Bred
Website
Art Direction, Principal Design
"Your Pet, Your Path" Campaign for Zoetis Petcare
Campaign
Art Direction, Principal Design, UX Strategy
Designing a Trade Show Art Gallery for Buf Creamery
Brand Graphics
Principal Design
Creatorverse Key Art for Safiya Nygaard
Key Art
Art Direction, Principal Design