Pure Bred FP in TABLE Magazine Winter 2019

Pure Bred produces premium lamb through its patented Safe Alternative® system, emphasizing animal welfare and sustainability. Partnered with Elysian Fields Farms and Chef Thomas Keller, the brand connects consumers to farmers with a focus on transparency and quality, setting a new standard in ethical farming practices.

Art Direction

Retouching, Copywriting

I designed a full-page ad for Pure Bred in Table Magazine's 2019 Winter issue, aiming to position the brand as a luxury choice in fine dining. The ad featured lamb prepared by Chef Mathew Peters at The Chef’s Garden and plated on elegant Steelite dinnerware. The ad captures the sophistication and quality of Pure Bred, appealing to discerning culinary enthusiasts.