Frontgate Homepage Redesign

Frontgate is the leading retailer of luxury home products, known for its unsurpassed quality and long-term value that consistently exceeds customer expectations. The company is committed to offering extraordinary products that outperform and outlast the ordinary. A Frontgate product is built with the finest materials, generously scaled, and features thoughtful design, excellent craftsmanship, and meticulous finish details. Frontgate products are recognized for their professional grade, authenticity, innovative features, and timeless design. Each product is rigorously tested to ensure a delightful experience. Frontgate is a brand within the Qurate Retail Group portfolio, collectively owned by Qurate Retail, Inc.

2023

Web Design

Art Direction

I led the redesign of Frontgate’s homepage and seasonal content vertical, focusing on enhancing user engagement and visual appeal. The project involved creating a refreshed design that aligns with Frontgate’s luxury positioning and highlights its extensive product range. The new design features a modern aesthetic with improved navigation and a prominent display of seasonal promotions, resulting in increased click-through rates and a more engaging user experience.

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