Pure Bred, known for its dedication to raising lamb through their patented Safe Alternative® system, needed a modern, user-friendly e-commerce platform to enhance customer experience and increase sales. Their previous website was outdated and limited by its hosting, leading to frequent crashes and an inability to support new features. In the wake of COVID-19, Pure Bred faced significant B2B sales declines, making it crucial to open up new sales channels for consumers. To address these challenges, I migrated the site to a new hosting platform, refreshed the design to streamline the ordering process, and implemented quick-add functionality for a more seamless shopping experience. The site was also optimized for mobile, ensuring customers can enjoy a smooth shopping experience on any device.
Pure Bred's old e-commerce platform
Shop Assortment Page
Product Display Page
Mobile views
