![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/8c0af475-29e3-472f-930e-1728505f820f_rw_3840.png?h=8cc9e71ffd921f69308dde7487c71d37)
About This Project
Creative Direction // Web Design // Graphic Design // Copywriting // 2020
The Client
Veda Sankaran is a recipe developer and a lover of culturally-influenced food.
The Task
Armed with her newly-developed Signature Spice Mix and a robust collection of recipes, Veda needed a platform to sell her product and host her personal catalog.
The Problem
Jalsa by Veda was a new business with little online branding or web presence other than social posts to Instagram and Facebook.
The Solution
A brand and website that was designed as the digital embodiment of Veda from her love of culture and food to her warmth for other people. It exists as a recipe catalog with an e-commerce component, and a resource for home and professional chefs to come together to learn about food, culture, and our relation to one another. Visitors and students are able to sign up for at-home cooking classes, purchase the spice mix, and find a recipe without ever having to leave the Jalsa by Veda website.
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/9372d23b-ebc1-4828-a997-262f4428f43e_rw_3840.jpg?h=24c5686a22f0eca44b55c741d9c28820)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/dc2306e5-d65f-4b97-a3d9-6f70831709a9_rw_3840.jpg?h=122e33a25c48adbbda1cc4bb790b706a)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/11db393b-f494-4d42-8e70-b8533014ce54_rw_3840.jpg?h=c27c202d39b4258240a2a7a6335e72bb)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/809d7121-8ecb-4849-8fa0-7ec8e622f8fd_rw_3840.png?h=dd8f14eef63d38c7f312b797d66b9148)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/89da7f8c-205f-4fbd-9328-08e91a5c7508_rw_3840.png?h=dd169297ab9f539c49f739c9de8a9e2d)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/42bbe1f9-d319-4da3-9e5b-37913f4aa9d1_rw_3840.png?h=1cfc3320ebdb98827bff35cdc3335519)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/719c4164-3f2b-4306-b343-714b5e504765_rw_3840.jpg?h=ece8db921267fa2509231ef5693af8be)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/284debe5-fe3c-4bf9-9a8d-1e621daebfec_rw_3840.png?h=d8d95d0d6f75f707fed124f819eb906e)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/9e88c9f2-5a56-41e0-abfc-ba93f870c8a5_rw_3840.jpg?h=9709618158a701dbb258c56f57c7305a)