Rebranding Cenacolo’s Sister Restaurant as C-Presto
A responsive identity for a delivery-first virtual restaurant, designed to stay recognizable across mobile ordering platforms.
Client: C-Presto (Cenacolo)
Role: Designer
About the Brand
C-Presto, formerly known as Dal Forno, is a virtual restaurant based in North Huntingdon, Pennsylvania. It offers an elevated casual menu with artisanal wood-fired pizzas, handhelds, salads, and pasta dishes made with its own Fede Pasta brand. Delivering fresh, authentic Italian cuisine through popular food delivery apps like DoorDash, GrubHub, and Uber Eats, C-Presto brings the comfort of traditional, home-cooked meals straight to customers' homes.
About the Project
I was tasked with designing various brand concepts for C-Presto. Given that customers would interact with the brand exclusively online, establishing a strong and memorable identity was crucial. The design concepts were inspired by Italian bistros and sparkling sodas. To ensure the logo would be effective across various mobile screens and maintain its integrity, I created a responsive logo that could scale while preserving the original design's impact.
Above: Logo concepts I designed
Above: The C-Presto logo concept presented to the client
Above: C-Presto would be available on all mobile ordering platforms
Credits
Agency: Oyster Creative
Explore More of My Work
