C-Presto Brand Identity

C-Presto, formerly known as Dal Forno, is a virtual restaurant based in North Huntingdon, Pennsylvania. It offers an elevated casual menu with artisanal wood-fired pizzas, handhelds, salads, and pasta dishes made with its own Fede Pasta brand. Delivering fresh, authentic Italian cuisine through popular food delivery apps like DoorDash, Grub Hub, and Uber Eats, C-Presto brings the comfort of traditional, home-cooked meals straight to customers' homes.

Brand Identity
I was tasked with designing various brand concepts for C-Presto. Given that customers would interact with the brand exclusively online, establishing a strong and memorable identity was crucial. Italian bistros and sparkling sodas inspired the design concepts. To ensure the logo would be effective across various mobile screens and maintain its integrity, I created a responsive logo that could scale while preserving the original design's impact.
Logo concepts I designed for this project.

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