Founder Kai Hazelwood approached me to help transform Good Trouble Makers' brand identity to better capture their love of art and rebellious activism. The first of two concepts featured a hand-drawn style. Its organic design would allow it to grow and influence brand assets like icons, templates, and social media filters. The chosen concept featured dripping paint, hot pink details, and a playful familiar. After exploring various poses for GTM's feline mascot and refining the letterforms, I delivered a cohesive, rebellious identity that embodies the collective’s unique blend of creativity and activism, ready to enhance its brand across various media and promotional materials.
