Good Trouble Makers Brand Identity
A bold, responsive identity for a Los Angeles artist collective centering BIPOC and queer creatives.
Client: Good Trouble Makers
Role: Art Director, Principal Designer
About the Brand
Good Trouble Makers is a pioneering creative collective based in Los Angeles, highlighting BIPOC and plural-sexual artists. Emphasizing joy, celebration, and transformative artistry, they use movement and multi-disciplinary collaboration to craft unique performances. Their work confronts societal truths through rebellious art, aiming to stir the spirit, activate the body, and challenge the mind. Known for their good-intentioned mischief, Good Trouble Makers blends creativity with activism to create spaces for healing and reflection.
About the Project
Founder Kai Hazelwood approached me to help transform Good Trouble Makers' brand identity to better capture their love of art and rebellious activism. The first of two concepts featured a hand-drawn style. Its organic design would allow it to grow and influence brand assets like icons, templates, and social media filters. The chosen concept featured dripping paint, hot pink details, and a playful familiar. After exploring various poses for GTM's feline mascot and refining the letterforms, I delivered a cohesive, rebellious identity that embodies the collective’s unique blend of creativity and activism, ready to enhance its brand across various media and promotional materials.
