Hello, I'm Luke.

I’m a strategy-driven creative shaping how brands communicate and connect. With a foundation in design and focus on storytelling, I transform ideas into rich visual narratives that help brands grow and evolve authentically.

Pure Bred Provisions Campaign
Pure Bred Provisions was a digital campaign by Pure Bred, a partnership between American chef and restaurateur Thomas Keller and Elysian Fields Farms. Known for its high-quality, sustainably raised lamb, Pure Bred is dedicated to delivering premium, pasture-raised lamb products that highlight the best in flavor and quality.
Creative Direction
Art Direction
C-Presto Brand Identity
C-Presto, formerly known as Dal Forno, is a virtual restaurant based in North Huntingdon, Pennsylvania. It offers an elevated casual menu with artisanal wood-fired pizzas, handhelds, salads, and pasta dishes made with its own Fede Pasta brand. Delivering fresh, authentic Italian cuisine through popular food delivery apps like DoorDash, Grub Hub, and Uber Eats, C-Presto brings the comfort of traditional, home-cooked meals straight to customers' homes.
Brand Identity
Good Trouble Makers Brand Identity
Good Trouble Makers is a pioneering creative collective based in Los Angeles, highlighting BIPOC and plural-sexual artists. Emphasizing joy, celebration, and transformative artistry, they use movement and multi-disciplinary collaboration to craft unique performances. Their work confronts societal truths through rebellious art, aiming to stir the spirit, activate the body, and challenge the mind. Known for their good-intentioned mischief, Good Trouble Makers blends creativity with activism to create spaces for healing and reflection.
Brand Identity
allheart Campaign
Allheart has been the nation’s leading online supplier of medical apparel and accessories for over 25 years. Founded by retail experts with a passion for serving nurses, the brand has evolved through strategic partnerships with premier companies and the development of its own private labels. Allheart's I developed a comprehensive social campaign for Allheart in celebration of Nurse's Week. The campaign aimed to reintroduce Allheart to its audience through various social channels and relaunch its social presence. It included custom social content, sponsored blog posts, guest content creators, short-form video, and docu-style YouTube content.
Social Media Campaign
Creative Direction
Derived Pilates Brand Identity
Derived Pilates transformed from in-person classes to online sessions to meet the evolving needs of its clients. Weekly live-streamed classes have allowed the studio to cater to various fitness levels and extend to virtual personal coaching.
Brand Identity
Frontgate Homepage Redesign
Frontgate is the leading retailer of luxury home products, known for its unsurpassed quality and long-term value that consistently exceeds customer expectations. The company is committed to offering extraordinary products that outperform and outlast the ordinary. A Frontgate product is built with the finest materials, generously scaled, and features thoughtful design, excellent craftsmanship, and meticulous finish details. Frontgate products are recognized for their professional grade, authenticity, innovative features, and timeless design. Each product is rigorously tested to ensure a delightful experience. Frontgate is a brand within the Qurate Retail Group portfolio, collectively owned by Qurate Retail, Inc.
Art Direction
Web Design