About This Project
Logo Design // 2018

The Client
Known by its customers for its quality products, The Fashion Shop is a small-town clothing and novelty store located in Pennsylvania. Their inventory consists of local and name-brand items sought after by those who frequent the shop weekly in search of new items.

Originally catering to female shoppers, the store expanded its offerings to household and decor items, and men's clothing and accessories.

The Task
Design a logotype and marketing assets that appeal to a wider audience based on growth plans and brand attributes.

The Problem
Little and inconsistent branding throughout marketing materials.

The Solution
A clean, modern typeface and branding that helps establish the client to its customers and attract a wider variety of shoppers. I blended masculine and feminine accents by introducing conflicting weights throughout the type. This approach elevated the type and gave it an expensive presence. 

The new branding was adapted across social channels and contributed to an updated website.

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