![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/e64f264c-4a9d-420a-a79b-e0a38b8c6c5e_rw_3840.png?h=8898e9db896188d6c3fa1f5977b54ac8)
ABOUT THIS PROJECT
Logo Design // 2020
THE CLIENT
Derived Pilates was created in response to the economic shutdown caused by COVID-19. The owner was no longer able to teach physical classes and had to shift to virtual methods. Derived Pilates offers a range of classes with varying difficulty levels and specialty classes for those who need or want specific training. Classes are conducted throughout the week via live stream.
THE TASK
I was asked to refresh a logo for a virtual Pilates studio that would be able to grow with the brand as it ventures into apparel and equipment in the future.
I was asked to refresh a logo for a virtual Pilates studio that would be able to grow with the brand as it ventures into apparel and equipment in the future.
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/8ca874af-2ca1-4c39-a539-4bfa215ad79c_rw_3840.png?h=4fcd57dd4d6e241737811d562b7bacbd)
Process
Pilates focuses on building strength through consistency and a series of poses. I wanted a strong mark that would look great by itself or multiplied over and over again to form a pattern. Simplifying the lotus flower from the previous design, I turned it on its side and nestled it inside of the shape of the D. The design went through several different iterations before progressing to the final design. I felt that three petals took up too much space, so I deleted the middle petal and duplicated the object two more times to emulate movement and consistency.
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/88e8c7be-60a3-4403-a534-2eadff5647ce_rw_3840.png?h=5c9d79a570ff47c8675e5eb42d380b0b)
The Result
What resulted is a strong, athletic logo that is built for movement and has the ability to grow with the studio.
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/abb2876f-ff4c-4e7c-b732-001cad89ac9e_rw_3840.png?h=8c5e6b41e252b3ee2b4f77c0392c9410)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/b8cbf4fa-80d6-4383-ae70-48e55929979e_rw_3840.png?h=5af301e24e126ff054eeec6f86fee295)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/c52a2334-f796-4e44-ad47-0567693ff451_rw_3840.png?h=1b76c7c0615e1848250bb6d5d9fa8807)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/7e99b34a-6eff-49b5-b5d4-c5d7a3efc00f_rw_3840.png?h=4e526c9728b795b1f7f1455de6c5f092)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/69225466-009b-4535-9bc2-8f501ac01698_rw_3840.png?h=aa0d1576cca04ce247243af11aecd963)
![](https://cdn.myportfolio.com/951dbb3b-5f9c-4398-bdec-3485e33f17f1/445ba664-c535-4d33-824c-a9de3ca486fe_rw_3840.png?h=e85b34b46ce07b9eaa7601b6780a9e6f)