Logo Design // 2020

Derived Pilates was created in response to the economic shutdown caused by COVID-19. The owner was no longer able to teach physical classes and had to shift to virtual methods. Derived Pilates offers a range of classes with varying difficulty levels and specialty classes for those who need or want specific training. Classes are conducted throughout the week via live stream.​​​​​​​

I was asked to refresh a logo for a virtual Pilates studio that would be able to grow with the brand as it ventures into apparel and equipment in the future.​​​​​​​
Pilates focuses on building strength through consistency and a series of poses. I wanted a strong mark that would look great by itself or multiplied over and over again to form a pattern. Simplifying the lotus flower from the previous design, I turned it on its side and nestled it inside of the shape of the D. The design went through several different iterations before progressing to the final design. I felt that three petals took up too much space, so I deleted the middle petal and duplicated the object two more times to emulate movement and consistency.
The Result
What resulted is a strong, athletic logo that is built for movement and has the ability to grow with the studio.

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